Gerry Canavan

the smartest kid on earth

‘A Key Skill in Deploying a Coercive Monetization Model Is to Disguise Your Money Game as a Skill Game’

with one comment

Another novel way to use a progress gate is to make it look transparent, but to use it as the partition between the skill game and the money game. Candy Crush Saga employs this technique artfully. In that game there is a “river” that costs a very small amount of money to cross. The skill game comes before the river. A player may spend to cross the river, believing that the previous skill game was enjoyable (it was for me) and looking to pay to extend the skill game. No such guarantee is given of course, King just presents a river and does not tell you what is on the other side. The money game is on the other side, and as the first payment is always the hardest, those that cross the river are already prequalified as spenders. Thus the difficulty ramps up to punishing levels on the far side of the river, necessitating boosts for all but the most pain tolerant players.

Candy Crush as money game.

Written by gerrycanavan

June 29, 2013 at 9:26 pm

One Response

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  1. The skill game to money game model is so fucking effective. It’s kind of obscene. You might as well just tap directly into the veins of players.

    Alex Greenberg

    June 30, 2013 at 2:33 pm

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