Gerry Canavan

the smartest kid on earth

Monday Night Links!

with 4 comments

* The American University and the Establishment of Neoliberal Hegemony.

* Urban farming in Milwaukee.

* 10 Horrifying Stats About Display Advertising.

1. You are more likely to complete NAVY SEAL training than click a banner ad.
2. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!).
3. You are more likely to get a full house while playing poker than click on a banner ad.
4. The average person is served over 1,700 banner ads per month. Do you remember any?
5. You are more likely to summit Mount Everest than click a banner ad.
6. The average clickthrough rate of display ads is 0.1%.
7. You are more likely to birth twins than click a banner ad.
8. About 50% of clicks on mobile ads are accidental.
9. You are more likely to get into MIT than click a banner ad.
10. You are more likely to survive a plane crash than click on a banner ad.

* How the CIA script-doctored Zero Dark Thirty.

* The New Yorker profiles David Graeber.

And linguists identify 15,000-year-old ‘ultraconserved words.’

Pagel and his collaborators have come up with a list of two dozen “ultraconserved words.” It contains both predictable and surprising members. The most conserved word is “thou,” which is the singular form of “you.” “I,” “not,” “what,” “mother” and “man” are also on the list. So are the verbs “to hear,” “to flow” and “to spit,” and the nouns “bark,” “ashes” and “worm.” Together, they hint at what has been important to people over the past 15 millennia.

4 Responses

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  1. “You are more likely to complete Navy SEALS training than click a banner ad.” I really doubt that. They’re probably counting total number of banner ads:ads clicked::total number of americans:people who become Navy SEALS.

    arg11

    May 7, 2013 at 1:40 pm

    • That seems likely.

      gerrycanavan

      May 7, 2013 at 1:41 pm

      • If we counted total number of bees versus times I’ve been stung, I’d also be more likely to become a Navy SEAL than be stung by a bee. (And Bayes shrugged.)

        arg11

        May 7, 2013 at 2:01 pm

  2. You realize that those statistics are coming from an advertising site, right? They’re marketing something. I call total bullshit.

    arg11

    May 7, 2013 at 1:42 pm


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