What You Say Is True Only in the Very Narrow Sense That There’s No Such Thing as a Truffula Tree
There’s only one SUV that’s Lorax-endorsed.
Gerry Canavan
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The worst part is not the sellout, it’s the schwa. It’s pronounced truff-yoo-luh, isn’t it?
Alex Chaffee
February 24, 2012 at 3:55 pm
from youtube comments: http://www.change.org/petitions/mazda-stop-forcing-the-lorax-to-sell-dangerous-polluting-cars
Alex Chaffee
February 24, 2012 at 4:00 pm
Steven Colbert pronounces “Truffula” correctly (with the long U) in this brutal clip:
http://www.hulu.com/watch/333837/the-colbert-report-movies-that-are-destroying-america-oscar-edition—a-separation-and-the-lorax
see also http://www.scpr.org/blogs/environment/2012/02/28/4855/i-am-lorax-movie-and-i-speak-place-product-here-gr/
and http://www.theatlantic.com/business/archive/2012/02/the-lorax-speaks-for-the-trees-and-mazdas-new-crossover-suvs/253671/ :
> Hence the conundrum for environmentalists. SUVs like the CX-5 are a step up from the conspicuously inefficient models of yesteryear, but also an imperfect bridge to the future. They’re not as excessive as an Escalade, nor as virtuous as a Volt. And while they might help us pump a little less gas now, they might help keep us dependent on dirty fuel in the future. … Mazda’s car isn’t completely without its green merits. But using everyone’s favorite orange eco-warrior to advertise something that falls in the mushy middle of environmentally friendly vehicles is a bit, well, disrespectful. One imagines that if Dr. Seuss were still around, the company would have to work a little harder for that “truffula tree seal of approval.”
Alex Chaffee
February 29, 2012 at 2:34 pm